The Everyday Thong by CoveredCo
The Everyday Thong by CoveredCo

The Everyday Thong by CoveredCo

About us

This brand started with a frustration I couldn’t ignore.

I loved wearing activewear. I loved wearing jeans. I loved feeling put together. But no matter what I wore, I always felt slightly uncomfortable underneath. Camel toe in leggings. An awkward front wedgie in jeans. Constant adjusting. That quiet self-consciousness that follows you around all day.

It wasn’t the outfits I didn’t love.
It was how I felt in them.

I realized so many of us share this experience but we don’t really talk about it. We just adjust, layer, size up, or hope for the best.

So, I decided to create a better foundation.

Underwear designed to work with your body, not against it. Thoughtfully constructed to minimize front wedgies, reduce visible lines, and stay comfortably in place whether you’re wearing leggings, denim, work pants, or anything in between.

But this isn’t just about solving a wardrobe issue.

It’s about removing that tiny daily discomfort that chips away at your confidence. It’s about feeling secure from the first layer you put on. It’s about designing for real bodies that move, sit, stretch, bend, and live real lives.

You shouldn’t have to think about your underwear all day.

You should just feel good.

And that’s where we begin.